Brand

Waytly

Wait less. Live more. Waytly turns a line on the floor into a number on a phone. It looks like the wayfinding signs in an airport or a metro: clear from across the room, in any language. Arabic: وايتلي.

The logo

A wayfinding-yellow tile with a counter bell and three ding lines, next to the lowercase wordmark set in Overpass Black. The bell is the sound of “you’re next” at every counter. Always use the outlined files; never retype the name.

16 px

On paper printed in black and white (QR door signs, receipts) use the one-colour mark: a black tile with a white bell. Yellow on white turns to a pale grey on a mono printer.

In motion

The bell rings once (0.7 s) when the logo first appears and when a ticket is called. It does not move for people who ask their device for less motion.

Do and don’t

Keep clear space of half the tile height on every side.
Lockup at least 96 px wide; mark at least 16 px.
On navy or dark photos use the light wordmark; on white use the ink one.
Use the one-colour mark for black-and-white print.

Don’t recolour the tile or the bell.
Don’t stretch, tilt, outline or add shadows.
Don’t put the yellow tile on a yellow background.
Don’t set the name in another font and call it the logo.

Colour

Page navy
#0D1625
The page: the terminal floor at night
Sign yellow
#FFCE1F
The logo tile, the primary button, “your turn”. Ink text only.
LED amber
#FFB000
Numbers on the Now serving board and the ticket
Panel
#F6F7F8
Printed-sign panels: steps, settings, prices
Ink
#101418
Text on panels, borders, the board housing
Alert red
#C9372C
Walked out, errors. Never decoration.

The page is navy; content sits on light panels like printed signs. Yellow marks the one thing to do. WhatsApp green (#25D366) is used only for WhatsApp itself.

Type

If there’s a queue, there’s Waytly.

Overpass 800–900: display and headings, the lettering of road and transit signs.

Customers scan a code at the door, get a number on their phone, and wait wherever they like.

Atkinson Hyperlegible 400/700 for everything read, designed for low-vision readers. IBM Plex Sans Arabic for every role in Arabic.

A-012

Overpass Mono 700: ticket numbers, labels and the counter display.

Voice

Grown-up, plain and calm, like a good sign: say where to go and when. Short sentences in sentence case. Brand line: “If there’s a queue, there’s Waytly.” Tagline: “Wait less. Live more.” Alternates: “Your turn, on your phone.” and “Scan. Go. We’ll call you.”

“You’re in. Your number is A-012.”
“3 ahead of you · about 9 min. Feel free to step out.”
“Ding! It’s your turn. Please go to Room 2.”